SMM and ROI ROI, or return on investment, is notoriously hard to measure in social media marketing. A small business owner in Toronto mentioned this in a blog posting I saw recently. She lamented the time it took to write blog posts and up…

If you're a freelance writer and want to generate traffic for your website or blog, you must start learning about search engine optimization (SEO). Why? Because competition is fiercer than every on the web. Some experts estimate that as ma…